MAPP Policy
OLD SCHOOL DICE & ACCESSORIES
MINIMUM ADVERTISED PRICE POLICY (MAPP)
Effective Date: January 1st, 2020
1. Purpose
Old School Dice & Accessories is committed to maintaining the value, quality, and reputation of its products while supporting a strong and competitive network of authorized retailers.
To protect our brand, preserve retailer profitability, and promote fair competition, Old School Dice & Accessories has established this unilateral Minimum Advertised Price Policy (MAPP).
This policy applies to all retailers, distributors, dealers, and online resellers advertising Old School Dice & Accessories products.
2. Minimum Advertised Price — 85%
All Old School Dice & Accessories products must be advertised at a price equal to or greater than 85% of the manufacturer’s suggested retail price (MSRP) established by Old School Dice & Accessories.
This represents a maximum advertised discount of 15% off MSRP.
Minimum advertised prices are calculated at 85% of MSRP and rounded up to the nearest cent.
This policy applies only to advertised prices and does not establish or control the actual prices at which retailers may sell products.
3. Advertising Restrictions
The MAPP applies to all publicly displayed advertisements, including but not limited to:
- Retailer websites and online stores
- Social media advertisements and promotions
- Email marketing campaigns
- Printed catalogs, flyers, and promotional materials
- Online marketplaces and shopping platforms
- Paid search advertisements
- Publicly advertised coupons and discount codes
- Advertised product bundles and promotional offers
Retailers may not advertise Old School Dice & Accessories products below the established minimum advertised price.
Discount codes, coupons, rebates, or promotional offers that publicly communicate an effective advertised price below the MAPP are prohibited under this policy.
4. Amazon Advertising Prohibition
Advertising Old School Dice & Accessories products on Amazon is strictly prohibited without prior written authorization from Old School Dice & Accessories.
This prohibition includes:
- Creating or maintaining product listings on Amazon.com
- Advertising Old School Dice & Accessories products through Amazon Sponsored Products, Sponsored Brands, or other Amazon advertising programs
- Promoting or offering Old School Dice & Accessories products through Amazon Marketplace
- Using the Old School Dice & Accessories brand name, trademarks, logos, or product photography in Amazon advertisements or listings without written authorization
Amazon sales and listings are not authorized under the company’s reseller program unless Old School Dice & Accessories grants specific written permission.
This restriction is separate from the 85% Minimum Advertised Price requirement.
5. Retailer Pricing Independence
Old School Dice & Accessories recognizes that each retailer independently determines the actual selling price of its products.
This policy governs advertised prices only and is not intended to establish minimum resale prices.
Retailers remain free to determine their own selling prices, including prices below the advertised minimum, provided that such lower prices are not publicly advertised in violation of this policy.
Old School Dice & Accessories will not seek or accept agreements from retailers concerning their resale prices.
6. Policy Violations and Enforcement
Old School Dice & Accessories reserves the right, at its sole discretion, to take the following actions in response to violations of this policy:
First Violation: Written notification identifying the advertised pricing violation and requesting correction within 48 hours.
Second Violation: Suspension or termination of authorized reseller status and wholesale purchasing privileges.
Old School Dice & Accessories reserves the right to immediately suspend or terminate its business relationship with retailers engaging in unauthorized Amazon listings or advertising.
All enforcement decisions will be made independently by Old School Dice & Accessories. The company may modify or discontinue business relationships at its discretion, subject to applicable law.
7. Special Promotions and Exceptions
Old School Dice & Accessories may, at its sole discretion, announce temporary exceptions to the MAPP for:
- Seasonal promotions
- Clearance merchandise
- Discontinued products
- Special promotional events
- Manufacturer-authorized sales
Any exceptions must be communicated in writing by Old School Dice & Accessories.
No retailer is authorized to establish its own exceptions to this policy.
8. Policy Administration
This policy is established unilaterally by Old School Dice & Accessories.
The company will not negotiate the terms of this policy or enter into agreements with retailers regarding advertised or resale prices.
Questions regarding the policy, current MSRP information, or authorized promotional exceptions should be directed to Old School Dice & Accessories.
Old School Dice & Accessories reserves the right to modify, suspend, or discontinue this policy at any time upon written notice.
9. Policy Acknowledgment
Retailers receiving this policy are responsible for reviewing and understanding its terms.
No retailer agreement or acceptance is required for the policy to take effect. Continued wholesale purchasing privileges remain subject to independent decisions by Old School Dice & Accessories.